Friday, June 16, 2006

Wow, a premonition

This post sums up my recent marketing meeting / review to a T!

I was told that I need to stop writing anything personal or conversational.  Everything needs to not say "we" or "I" but use the company name.  Yeah, that's good, because with a product that people don't want...we need to eliminate the personal relationship aspect of the business.

Stop asking our clients and employees what they want and why this is important.

Stop writing drafts of things that go out.  Write one, check the spelling and send it.

Trying to figure out a corporate message?  That's out too. 

Flood the prospects with information about us and what we do. 

The concept of lead generation and offering valuable information...lost on them.

So, it's back to the jobsearch market.  I am polishing my resume and putting some things together.  Will be putting up a squidoo site with links to some samples and fleshing out resume information.

All I want is something that I can believe in...have passion about...grow with...is that so much to ask???

Monday, June 05, 2006

...but, it's cheaper!

If I sit in one more marketing meeting and hear, "Just email it to them...it's cheaper," I think I may explode.

Friday, June 02, 2006

I'm Starting To Get It!

This concept of the Long Tail hit home with me.

You see, I haven't really "gotten it" with everyone talking about the whole concept.  I read the manifesto, but couldn't get past the entertainment portion of it. 

But today I was considering why I subscribe to Netflix or Yahoo music and it dawned on me...the Long Tail!

I think the market for giving people LOTS of options is amazing with services like these.  And with pricing structures that reward curiosity and experimentation...it's a great concept and some creative people will do very well with it.


Thursday, June 01, 2006

If You Only Read!

There are days when I wish that people read this blog.

Sure, some of what I dump here is for "when word gets out and I overtake Scoble in readership...then people can look back!"  (Hey, power of a positive attitude, right?)

Anyway, I know I've been bitching a lot lately about my current situation...sorry.  But, as someone who's trying to find his place in the world of marketing..when it doesn't go well it's frustrating.

I had a meeting the other day with the owners of the company in which I had my ass handed to me.  They said that they don't have a good feeling about what I'm doing.  Looking back, I truly can't believe some of the things they said, what do you think?

"The asking our customers what their worries are and asking people around here about their opinions has to stop.  That's all theory and it's a waste of time."

"Don't spend so much time re-writing a letter.  Just write it professionally and send it out.  Shouldn't take any more than two hours."

"Marketing is getting a sale in the door."

"We don't need an opinion.  Just tell people the facts."

And on...and on.

It's frustrating to watch a company with a good reputation and hard-working employees shoot themselves in the foot so bad.  In an industry where many of the services we perform are dictated by regulations...so everyone does them the same way, opinion is ALL we have to differentiate ourselves.

Anyway, enough of my whining.  It's time to look for something I can get behind.