"A little TLC goes a long way." -Tom Peters
When did we get the idea that businesses are living beings?
When did we start treating businesses like they aren't made up of people?
What can we do to get back to dealing with people?
So many times businesses/salespeople/marketers treat ideas and companies in the abstract. We tend to forget that every business decision that is made is made by a person. A person with emotions, feelings, desires, goals and fears. But, we forget to address those things (the most important things!) and focus instead on numbers and statistics.
What if we start treating people like people? What if we start remembering that the people that make up companies are people and not numbers?
What if we started focusing more on TLC than ROI?