Missing the Forest for the Trees
I know I've complained about this before...but no one's listening so I can keep ranting.
Why hire a marketing person if you're going to undermine every recommendation they make?
The age old solution for non-marketers of, "Marketing is sending out letters, etc." is DEAD.
If you have nothing to say, no message, no opinion, nothing to offer...you are nothing! You won't get anywhere telling people what you can do because, if they can't do it themselves, someone can do it cheaper.
What's in it for them is more important than ever.
How do you convince company owners to subscribe to that school of thought and spend the marketing dollars that way?