I Am The Greatest!
"Is your product the best at anything worth measuring?" -Seth Godin
That's a good question. Ever considered it?
The key there is not being the best at something that YOU measure or that matters to you, but being the best at something that the CUSTOMER measures.
Sounds pretty basic, but how many times have you read company literature that boasts about being the best, being number one, etc. and it just seems to be bragging to their competition, not offering anything to their customers?
If you are the best at something worth measuring to the customer, they'll measure it and they'll know. Then, they'll tell their friends.
What say you?