Thursday, March 09, 2006

"Deal or No..Who Wants to be a Millionaire?"

Remember when Who Wants to be a Millionaire first started?

One week on, a few weeks of build-up to the next week? Etc.

When did things start to go downhill for them? In my mind it was when they started being on a regular schedule and eventually every week.

It took the mystery and excitement and anticipation out of waiting for the next installment.

Now Deal or No Deal, which is a good show if you haven't seen it, is going down the same road.

They started with being on for a week, off for a few. Then on again.

But then they did something strange (read stupid). They looked at the ratings. They said, "Let's add another week next week!"

They they looked at the ratings again and said, "Let's put it on Monday and Friday nights every week."

Sure, they're going to make a bunch up front, but what would happen if they stuck with the on again off again for a while? Promoted the upcoming episodes? Enhanced the viral nature of friends telling friends about this great have to see it when it's on again.



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