Thursday, March 23, 2006


"In almost every market, the boring slot is filled." -Seth Godin


So many people try to fit what is already in the market. So many people play it "safe" and in the process become boring.

Face it, safe is boring. It's not sexy, it's not fun, it's not exciting.

When faced with a choice between a boring choice and an exciting choice...people choose exciting.

Plus, unless you've just created an absolutely new market with no competition (hint they don't've always got some sort of competition) you're not the first one there. So you absolutely cannot be the first one to be boring.

Why not be the first to be absolutely exciting?


At 9:55 AM, Blogger splitbamboo said...

Boring is easy and does not take time or effort or thought. However, boring is in the eye of the beholder and what might be boring to one may be very interesting to another.

I am inpressed that you took this quote from Seth and didn't even use the work remarkable...


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