"In almost every market, the boring slot is filled." -Seth Godin
So many people try to fit what is already in the market. So many people play it "safe" and in the process become boring.
Face it, safe is boring. It's not sexy, it's not fun, it's not exciting.
When faced with a choice between a boring choice and an exciting choice...people choose exciting.
Plus, unless you've just created an absolutely new market with no competition (hint they don't exist...you've always got some sort of competition) you're not the first one there. So you absolutely cannot be the first one to be boring.
Why not be the first to be absolutely exciting?