Monday, March 13, 2006


So, in a few weeks I have a meeting with the three owners of the company about marketing. I was pulled aside and told that I needed to follow their recommendations better today.

Things like bringing a list of prospects to each meeting (instead of implementing a CRM system) and brining a spreadsheet so that when they talk to someone, they can (if they remember) write down the conversation for me to enter into a system on my computer to track it. Honestly.

I want to understand their views of marketing so that I can meet them and gradually try to shift them.

What do you recommend I ask to open up the conversation and how can I get their true feelings on marketing?


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