According to Tom Peters
"The enterprise should make your prospective customers say, 'Wow,' 'Neat,' 'Holy Smokes.'"
How does this happen? Where can you change something, improve something, turn industry standards on their end?
Slick advertising and smooth salesmen don't make people remember your offering. Sure, they may remember the ad, but how many ads are out there that people say are "Funny, creative, great," but if you ask them what product the ad was for, "I don't remember."
The ONLY thing that people remember is how your offering makes them feel. Does it make them feel impressed, driven to have it? That's what will make them remember you and your offering. Nothing short of amazing will help you stand out.
What say you?