As I sit in Starbucks and write this, I can't help but wonder why they do as well as they do.
Is it because they cater to the desires of their customers. It is certainly about wants because no one needs Starbucks...although sometimes it feels like it.
Is it the perceived status? People from all walks of life can walk into a Starbucks and order a latte and get the same drink. It's not about how rich or powerful you are. You can take part in this world.
Is it because of the taste? It is good coffee...but it's not the best. There is definitely better coffee out there. Some people even make better coffee in their homes as evidenced by coffeegeek.com.
I think it's a combination of all of them, and we would do well to learn from the example (obviously).
What Say You?