"Why Don't They Like Me?"
According to Tom Asacker,
"Try to get a hold on why people are critical of your message. You'll find it may be because you're treating every interaction with them as an opportunity to get your message out, instead of an opportunity to improve their lives."
I know that I tend to focus on spreading our "message" instead of focusing on the customer. If your message is relevant to them (as it should be) and valuable, you don't have to worry about getting the message out...they'll take care of that.
So often we think we've got a great message and if people only hear it, they'll respond. That's putting the cart before the horse. What we should be doing is finding the message that people want to hear and find an original way to address THEIR message. Then, they'll take care of getting it out.
Seems like the better way to do things.
What say you?