Go Beyond Price - Go to success
A quote from a Top Peters book by David Friend,
"The challenge is to stand out in some way that goes beyond price."
Being the lowest priced provider hurts you so much in so many areas. First, it's easy for someone to come along and lower their price more and then you've just lost your competitive advantage.
Secondly, what is your opinion of organizations that continually have the lowest price? Do you see them as the best quality? Is Wal-Mart seen has having the best quality goods?
No, it's essential to build on something truly valuable to customers and price fairly to what you provide.
You need to have an advantage that it's difficult to top. Find your niche...guess what-price is taken.
What say you?