Thursday, December 22, 2005

Starting Out

Let's start with an idea from the master...Tom Peters.

"We'd do well to remember that emotions are at work all the time - and always cry out for explicit recognition."

No matter how hard each of us tries, we are driven by emotion. We want to feel good, don't want to feel bad, want to feel valued, want to feel important.

So, how can we support the emotions of our customers, prospects and the general public?

That is the ultimate question. The days of assuming that people make decisions based on logic and reasoning are over. It's time to further embrace the idea that people make decisions based on emotion...almost more than anything else.

Wednesday, December 21, 2005

Let's Get It Started!

"When your memories become more exciting than your dreams, you've begun to die."

Don't know who said that, just heard it in church one day. But I think it's an outstanding statement.

So, if you've stumbled on this blog, first of all...I'm sorry. Secondly...don't run. Third, let me tell you why I'm here.

I am beginning a career in marketing (only a few years in) and I try to take in as much information as I can from recognized sources. I read books, blogs, websites, magazines....etc.

What happens is I see all these great ideas and never do anything with them. So, in an effort to think through them and to help other people think through them from a possibly different angle, here we are.

I will post my thoughts about many things. Quotes/ideas from books. Reflections on happenings in business, etc. I hope that through this, we can develop a dialogue that will help us all be better professionals and learn from a collective thought process.

Thanks!
Kevin